Middlesex Savings Bank

  • Director of Marketing

    Location US-MA-Natick
    Posted Date 7 days ago(8/8/2018 1:44 PM)
    Req #
    3683
    Category
    Marketing
    Position Type
    Full Time
    Standard Working Hours
    Monday - Friday 8:00am to 5:00pm
  • Overview

    Plans, organizes and directs the Bank’s marketing resources and programs through strategic thinking, personal involvement and leadership. 

    Responsibilities

    • Develops and directs the Bank’s marketing, advertising, social media, digital, search, communications and public relations strategies, programs and activities.
    • Manages agency providers, consultants, freelancers, and other suppliers including contract negotiation and relationship management.
    • Manages a team of employees including hiring, development, and scheduling of work.
    • Supports business line owners and other business partners with the development of products and services. 
    • Oversees the design, content, and maintenance of the Bank’s public website.
    • Directs research, evaluation and design of the Bank’s brand image, advertising, communications, collateral and promotional materials. 
    • Develops and executes marketing programs according to approved budget.
    • Represents the Bank through participation in various community and industry related activities. Serves on internal Bank committees and work groups, as appropriate.
    • Performs all duties in accordance with prescribed regulatory compliance guidelines. Ensures marketing efforts are carried out in full compliance with the Bank’s policies and applicable state and federal regulations.
    • Demonstrates excellent interpersonal and communication skills.
    • Performs related and unrelated duties as may be required.

    Requirements

    Must hold, at a minimum, a Bachelor’s Degree; an educational focus in business or marketing is preferred but not required.  Ten or more years of related marketing experience with five years of experience in Financial Services; Community Banking experience preferred.  Strong understanding and experience with digital marketing forms such as social media marketing and content marketing.  Ability to lead integrated digital marketing campaigns from concept through execution.  Knowledge of web analytics.  Excellent managerial, organization, problem solving, analytical, project management, presentation and communications skills.  Proven skills in organizing, leading and motivating personnel.  A strong commitment to customer service required.  Technologically proficient. 

     

    Middlesex Savings Bank is an EO/AA Employer: Min/Fem/Vet/Disabled

     

    Search Firm Representatives, Please Read Carefully: Middlesex Savings Bank does not accept unsolicited resumes from search firms for this or any employment opportunity.

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