Middlesex Savings Bank

  • Marketing Product Manager I

    Location US-MA-Natick
    Posted Date 4 weeks ago(3/26/2018 9:54 AM)
    Req #
    3583
    Category
    Hidden (2987)
    Position Type
    Full Time
    Standard Working Hours
    Monday-Friday 8:30am-5:00pm
  • Overview

    Responsible for product marketing including research, planning, strategy development, initiative execution and financial evaluation of strategic product marketing initiatives. Supports entire department for direct response functions. Performs any functions, within scope of authority and expertise, to provide the highest level of service and responsiveness to customers and co-workers.

    Responsibilities

    • Accesses primary and secondary research sources together with MCIF data to develop a high level of expertise related to the customer profile, profitability and competitive set for all key segments of assigned product customers and prospects.
    • Based on research, develops an annual marketing plan and budget for assigned business line initiatives in coordination with business line objectives for sales, balances and profitability.
    • Leads product development initiatives for assigned product area chairing inter-functional task forces, developing combined marketing and systems project plans, developing product positioning and success metrics. Responsible for developing case for senior management approval and obtaining said approval.
    • In conjunction with the bank’s advertising agencies, develops an annual strategic plan for channel and media usage designed to achieve business line and marketing objectives at the lowest possible acquisition cost per dollar acquired.
    • Develop individual campaign initiatives in fulfillment of the annual plan, backing up initiatives with appropriate research and key learning’s, gaining management approval for initiatives and executing the initiatives in partnership with bank agencies. As appropriate, elements may include merchandising, print and broadcast media, direct response and outdoor.
    • Responsible for maintaining client relations with senior members of the product line management team, building consensus around recommended marketing strategy and creative executions.
    • Partners with sales and incentive management to maximize marketing initiatives through sales execution, including use of Navigator and Counselor and SOM’s.
    • Ensures full compliance with the Bank's Information Security Policies and Procedures
    • Refers sales opportunities to other departments or bank affiliates in support of established objectives. Performs all duties in accordance with prescribed regulatory compliance guidelines.
    • Individual product managers will support the entire department for certain functional areas in addition to their basic product responsibilities. Examples of these duties include:
      • Responsible for developing brand tool kit in partnership with agency and for ensuring consistency of brand expression across all customer contact points.
      • Assists Marketing Director in development of image campaigns.
      • Support corporate website, systems support interaction and compliance support activities.
    • Performs related and unrelated duties as may be required.

    Requirements

    • Bachelors Degree or its equivalent. Two to four year’s of relevant marketing experience.
    • Good understanding of distribution channels and bank retail products and services.
    • Possess strong written and oral communication, organizational and public relations skills.
    • Technologically proficient.
    • Able to travel through the Bank’s marketing territory.
    • Basic financial analysis skills required to evaluate the effectiveness of proposed product features and campaign expenditures.
    • The ability to add value in creative discussions with relevant ideas that deliver on project strategy.
    • Must possess at least intermediate technology skills, including knowledge of word processing, database and spreadsheet applications.

    Middlesex Savings Bank is an EO/AA Employer: Min/Fem/Vet/Disabled

     

    Search Firm Representatives, Please Read Carefully: Middlesex Savings Bank does not accept unsolicited resumes from search firms for this or any employment opportunity.

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