Responsible for leading the Bank’s social media and public relations efforts. Also responsible managing strategy development and executions on deposit products required to support the Bank’s objective for checking and savings product growth.
Performs any functions necessary, within scope of authority and expertise to provide the highest level of service and responsiveness to customers and coworkers.
Deposit Product Management
Public Relations, Corporate Relations and Social Media:
Manage brand standards and monitor consistency of execution throughout the Bank
Bachelor’s degree required preferably in liberal arts or marketing. Two to four year’s relevant experience in a client marketing environment or at a PR or advertising agency is desirable. Position requires strong written and oral communication; ability to communicate at a senior management level; organizational skills and public speaking skills; basic quantitative analysis skills such as campaign ROI measurement and strong organizational skills required to manage multiple initiatives for multiple clients on a simultaneous basis. Must be able to add value in fast-paced creative discussions with relevant ideas that advance project strategy. Should operate well under deadline pressure. Position holder should be very familiar with social media and its use in events and PR.
All of the above plus 4 or more years’ experience in public relations and financial marketing with specific demonstrated experience in media management, strategy development, financial analysis and public communications skills both verbally and in writing.
Middlesex Savings Bank is an EOE AA M/F/Vet/Disability
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