Middlesex Savings Bank

Marketing Product Manager II: Deposit and Brand

Location US-MA-Natick
Posted Date 1 week ago(2/15/2018 12:51 PM)
Req #
3563
Category
Marketing
Position Type
Full Time
Standard Working Hours
Monday to Friday 8:30am to 5:00pm

Overview

Responsible for leading the Bank’s social media and public relations efforts. Also responsible managing strategy development and executions on deposit products required to support the Bank’s objective for checking and savings product growth.

Responsibilities

Performs any functions necessary, within scope of authority and expertise to provide the highest level of service and responsiveness to customers and coworkers.

 

Deposit Product Management

  • Manage campaign development for checking, savings and related products including research, strategy development, creative execution and measuremen
  • Lead development of new and updated deposit products in partnership with clients, systems partners and operational teams.
  • Support deposit product clients with regular communications and support for individual signage needs and initiative
  • Communicates at a senior management level with regard to products and competitive position.
  • Leads discussion on deposit product development at Product Committee sessions.

 

 

Public Relations, Corporate Relations and Social Media:

  • In conjunction with the Bank’s public relations partner develop an annual plan for public relations activities.
  • Gain consensus approval from Senior Management Committee on the Bank’s social media voice and direction.
  • Develop a systematic structure for identifying significant business, human resource and charitable accomplishments within the Bank and gaining appropriate market presence.
  • Manage corporate events including the Bank’s annual meeting and branch openings
  • Manage social media including developing an annual strategy and maintaining sites on a daily basis in keeping with strategic goals and compliance requirements.
  • Works with senior Bank managers to advance the profile of the Bank.

Brand Management

  • Manage brand standards and monitor consistency of execution throughout the Bank

  • Manage the Bank’s annual report project partnering with Senior Managers to develop a strategy, images, copy and delivery.
  • Performs related and unrelated duties as may be required. Develops advertising or collateral initiatives on an as-needed basis and assists with quantitative analysis or product development as require. Completes all required audit documentation in a timely, accurate manner.
  • Communicates strategic brand issues to senior management audiences.

Requirements

Bachelor’s degree required preferably in liberal arts or marketing. Two to four year’s relevant experience in a client marketing environment or at a PR or advertising agency is desirable.  Position requires strong written and oral communication; ability to communicate at a senior management level; organizational skills and public speaking skills; basic quantitative analysis skills such as campaign ROI measurement and strong organizational skills required to manage multiple initiatives for multiple clients on a simultaneous basis.  Must be able to add value in fast-paced creative discussions with relevant ideas that advance project strategy.  Should operate well under deadline pressure. Position holder should be very familiar with social media and its use in events and PR. 

 

Second Level:

All of the above plus 4 or more years’ experience in public relations and financial marketing with specific demonstrated experience in media management, strategy development, financial analysis and public communications skills both verbally and in writing.

 

Middlesex Savings Bank is an EOE AA M/F/Vet/Disability

 

Search Firm Representatives, Please Read Carefully: Middlesex Savings Bank does not accept unsolicited resumes from search firms for this or any employment opportunity.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.